About Us

Research Board

Greener by Default’s strategies are rooted in behavioral science and crafted with input from a research board of behavioral economists, statisticians, and other experts. Greener by Default also partners with Research Board members to conduct novel research on plant-based defaults and nudges, and to apply academic learnings to industrial foodservice.

  • Dr. Jennifer Jay

    UCLA

    Co-authored Plant-based default nudges effectively increase the sustainability of catered meals on college campuses with Greener by Default COO Ilana Braverman.

  • Dr. Maya Mathur

    STANFORD UNIVERSITY

    Validated Greener by Default’s impact calculation methodology; Principal Investigator for the Stanford Humane & Sustainable Food Lab; co-authored the college catered meal default study.

  • Dr. Chad Stetcher

    ARIZONA STATE UNIVERSITY

    Co-authoring second paper on plant-based defaults for catered meals on college campuses examining demographic factors; advises on methodology and metrics for GBD clients.

  • Professor Lucia Reisch

    CAMBRIDGE UNIVERSITY

    Co-authored several foundational papers on the impact of defaults to encourage sustainable behavior, including plant-based defaults.

  • Dr. Emma Garnett

    OXFORD UNIVERSITY

    Conducted seminal work on the impact of increasing the ratio of veg to meat entrees; co-authored the college catered meal default study.

  • Dr. Jan Stoop

    ERASMUS UNIVERSITY ROTTERDAM

    Led joint webinar with Greener by Default on his experience implementing a plant-based default in his university department and a vegetarian default catering policy for his entire university.

  • Johanna Meier

    Ruhr University Bochum

    Co-authored a study on the efficacy of plant-based defaults and wrote related articles about the international rise of plant-based defaults.

  • Dr. Joshua Tasoff

    CLAREMONT GRADUATE UNIVERSITY

    Provided input on study methodology and metrics for GBD clients.

  • Dr. Andrew Jalil

    OCCIDENTAL COLLEGE

    Co-authored research on the effectiveness of climate change-health messaging to shift people towards more sustainable plant-based diets. Provided input on study methodology and metrics for GBD clients.

  • Dr. Lisa Kramer

    UNIVERSITY OF TORONTO

    Co-authored a study on the use of nudges to shift consumption toward plant-based foods. Has supervised graduate students doing research on plant-based diets.

  • Dr. Michele Belot

    CORNELL UNIVERSITY

    Professor of Economics and Director of the Labor Dynamics Institute

  • Zach Freitas-Groff

    STANFORD UNIVERSITY

    PhD student of economics

  • Dr. David Fechner

    GRIFFITH UNIVERSITY

    Postdoctoral Research Fellow

  • Dr. Nicolas Treich

    UNIVERSITY TOULOUSE CAPITOLE

    Associate Researcher at Institut National de la Recherche pour l'Agriculture, l'Alimentation et l'Environnement (INRAE)

  • Dr. Eva Vivalt

    UNIVERSITY OF TORONTO

    Assistant Professor in the Department of Economics