
Blog Posts

The power of choice architecture: Successfully shifting consumers towards sustainable options
compelling consumers to make climate-friendly decisions doesn’t necessarily have to be a complex undertaking when you abide by one simple, straightforward strategy: making the sustainable choice the easy choice. That's why we were so thrilled to team up with our friends at Friends of the Earth and Sodexo, a leader in delivering sustainable foodservice, to put that strategy to the test in a unique pilot study.